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This Page Last Updated: Tuesday 18 September 2018

The Essentials

Call Letters: WBET
Frequency: 1230am
Frequency: Formerly 1460am
City of License: Sturgis, Michigan
Metro(s): South Bend
Power: 1000 watts (ND)
Format: Sports
Address: P.O. Box 7080, Sturgis, MI 49091-7080
Address: 70808 S. Nottawa Road, Sturgis, MI 49091-9757
Phone: 269.651.2383
Ownership: Swick Broadcasting Company, Inc.
Web Presence:

Station Personnel


SM: Carter Snider
PD: Tom Flynn
News Director: Mike Stiles
Sports Director: Tom Duke
Mornings: Andy Furman ("FOX Sports Day Break") (6am - 9am)
Mornings: Mike North ("FOX Sports Day Break") (6am - 9am)
Late Mornings: Dan Patrick (9am - 12pm)
Overnights: Jason Smith (10pm - 2am)
Overnights: Ben Maller (2am - 6am)



GM: E. Harold Munn, Jr. (1951 - 1959)
GM: Charles Anthony (1960 - ?)
GM: Walter James Kinsey, Jr.
GM: Randall Jung
Station Manager: Frank Cummins
Station Manager: Albert Schneider (1960 - ?)
Station Manager: Lee Droeger
Station Manager: William Finlayson
Chief Engineer: Paul Winchester
Chief Engineer: William Miller
Chief Engineer: John Greenwood (1960 - 1987?)
Chief Engineer: Reginald McCreery
Sales Manager: Charles Palmquist, Jr.
Sales Manager: Rex Hargitt
PD: James Harden
PD: Charles Jones
PD: Robert Geerdes
PD: Quin Jones (1960 - ?)
PD: F.G. Fritz
PD: Paul Pigeon
PD: Andy Hale
PD: Robert Little
PD: Tim Sylvain
News Director: James Harden
News Director: William Miller
News Director: Robert Geerdes
News Director: Gerry Mayer
News Director: Bob Knox
News Director: John Michaels
News Director: Tim Sylvain
Promotions Director: Bill Stevens (1960 - ?)
Farm Director: William Miller
Womens Director: Rama Pierson


President: Robert Brink
GM: Tom Andrews
GM/GSM: Tom Flynn (From SM/PD)
Chief Engineer: Walker Sisson
GSM: Carol Schmidt
SM: Carter Snider
OM/PD: Denny Cooley
PD/MD: Randy Rowley
News Director: Dawn Rae
News Director: Rob Davidek
News Director: Mike Tims
News Director: Mike Stiles (At WMSH since 1992, not as ND tho)
Sports Director: Tom Duke
Mornings: Todd Thomas (6am - 9am) (1997 - Current)
Midmornings: Ted "The Bear" Richards (9am - 11am)
Middays: Jon Holiday (11am - 2pm)
Afternoons: Chris Michaels (2pm - 7pm)
Nights: Dave Sanders (7pm - 12am)
Overnights: Gary Outlaw (12am - 6am)


News Director: Jim Measel
Mornings: Todd Thomas (6am - 9am) (1997 - ?)
Early Afternoons: Jay Mohr (12pm - 3pm)
Afternoons: Steve Gorman (3pm - 6pm)
Nights: JT The Brick (6pm - 10pm)

Station History

1230am (then on 1460am) signed on in 1951, as a 500 watt daytimer.


Owned by Southern Michigan Broadcasters. Later owned by WSTR, Inc. WSTR moved from 1460am to 1230am in the mid 1950s. On January 1, 1960, Water Wonderland Broadcasting Co. acquired both WSTR(AM) and WSTR-FM. WSTR upgraded to 1000 watts - Day, 250 watts - Night. Telephone Number: 616.651.2383. WSTR(AM) aired a MOR format. WSTR was a RKO 2 affiliate. WSTR(AM) became WMSH(AM) in 1989 or 1990.


In January 1989, Water Wonderland Broadcasting Co. sold WSTR(AM)/WSTR-FM to Forum Communications, Inc. for $370,000. WMSH aired an adult contemporary format. Owned by Lake Cities Broadcasting Corp. with studios located at 70808 S. Nottawa Road, Sturgis, MI 49091-9757 (Telephone: 269.651.2383). Aired an oldies music format. WMSH's URL was


Lake Cities Broadcasting Corp. sold WBET(AM) to Swick Broadcasting Company, Inc.

For Further Reading...

"For the Record" Broadcasting and Cable. 116, no. 3. 16 January 1989. Page 119.

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All pages Copyright Blaine Thompson. Articles, photos, corrections, and other contributions should be e-mailed to the editors.