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This Page Last Updated: Monday 28 May 2018

The Essentials

Call Letters: WBET-FM
Frequency: 99.3fm
Frequency: Formerly 103.1fm
City of License: Sturgis, Michigan
Metro(s): South Bend
Power: 2160 watts @ 390 feet (Class A)
Format: Oldies
Address: P.O. Box 7080, Sturgis, MI 49091-7080
Address: 70808 S. Nottawa Road, Sturgis, MI 49091-9757
Phone: 269.651.2383
Ownership: Swick Broadcasting Company, Inc.
Web Presence:

Station Personnel


SM: Carter Snider
PD: Tom Flynn
News Director: Mike Siles
Sports Director: Tom Duke
Mornings: Andy St. John (6am - 10am)
Middays: Jeff Cruise (10am - 3pm)
Afternoons: Ted "The Bear" Richards (3pm - 8pm)
Nights: Jay Fox (8pm - 2am)



GM: E. Harold Munn, Jr. (1951 - 1959)
GM: Charles Anthony (1960 - ?)
GM: Walter James Kinsey, Jr.
GM: Randall Jung
Station Manager: Frank Cummins
Station Manager: Albert Schneider (1960 - ?)
Station Manager: Lee Droeger
Station Manager: William Finlayson
Chief Engineer: William Miller
Chief Engineer: John Greenwood (1960 - 1987?)
Chief Engineer: Reginald McCreery
PD: Robert Geerdes
PD: Quin Jones (1960 - ?)
PD: F.G. Fritz
PD: Paul Pigeon
PD: Andy Hale
PD: Robert Little
PD: Tim Sylvain
News Director: Robert Geerdes
News Director: Gerry Mayer
News Director: Bob Knox
News Director: John Michaels
News Director: Tim Sylvain
Promotions Director: Bill Stevens (1960 - ?)
Farm Director: William Miller
Womens Director: Rama Pierson


President: Robert Brink
GM: Tom Andrews
GM/GSM: Tom Flynn (From SM/PD)
Chief Engineer: Walker Sisson
GSM: Carol Schmidt
SM: Carter Snider
OM/PD: Denny Cooley
PD/MD: Randy Rowley
News Director: Dawn Rae
News Director: Rob Davidek
News Director: Mike Tims
News Director: Mike Stiles (At WMSH since 1992, not as ND tho)
Sports Director: Tom Duke
Mornings: Todd Thomas (6am - 9am) (1997 - Current)
Midmornings: Ted "The Bear" Richards (9am - 11am)
Middays: Jon Holiday (11am - 2pm)
Afternoons: Chris Michaels (2pm - 7pm)
Nights: Dave Sanders (7pm - 12am)
Overnights: Gary Outlaw (12am - 6am)


News Director: Jim Measel
Mornings: Todd Thomas (6am - 9am) (1997 - ?)
Middays: Jon Holiday) (11am - 2pm)
Afternoons: Chris Michaels (2pm - 7pm)
Nights: Dave Sanders (7pm - 12am)
Overnights: Gary Outlaw (12am - 6am)

Station History

99.3fm signed on (at 103.1) with 285 watts in 1953.


WSTR-FM simulcast WSTR(AM) from studios on South Nottawa Road in Sturgis, Michigan. On January 1, 1960, Water Wonderland Broadcasting Co. acquired both WSTR(AM) and WSTR-FM. Around 1960, WSTR-FM increased power from 285 watts (unknown tower height) to 1000 watts at 190 feet. WSTR-FM moved from 103.1fm to 99.3fm in the mid 1960s, but remained a 1000 watt radio station with the same 190 foot tower height. In the mid 1970s, WSTR-FM increased power to 1350 watts at 220 feet, and continued simulcasting WSTR(AM). WSTR-FM aired the MOR format of WSTR(AM). In the late 1970s, WSTR-FM decreased power to 850 watts, but raised their antenna height to 390 feet, but remained a simulcast of the MOR format of WSTR(AM). Shortly thereafter, WSTR-FM increased power to 1400 watts at 390 feet. WSTR was a RKO 2 affiliate. In the mid 1980s, WSTR-FM split the simulcast with WSTR(AM) and became an oldies station. In the late 1980s, WSTR-FM applied to increase power to 2160 watts. WSTR-FM became WMSH-FM in 1989 or 1990.


In January 1989, Water Wonderland Broadcasting Co. sold WSTR(AM)/WSTR-FM to Forum Communications, Inc. for $370,000. Owned by Lake Cities Broadcasting Corp. with studios located at 70808 S. Nottawa Road, Sturgis, MI 49091-9757 (Telephone: 269.651.2383). Aired an oldies music format. WMSH's URL was


Lake Cities Broadcasting Corp. sold WBET-FM and WBET(AM) to Swick Broadcasting Company, Inc.

For Further Reading...

"For the Record" Broadcasting and Cable. 116, no. 3. 16 January 1989. Page 119.

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All pages Copyright Blaine Thompson. Articles, photos, corrections, and other contributions should be e-mailed to the editors.